How has this helped build brand enthusiasts and the Tarharka brand?
Tarharka is a well respected brand in the Baltimore area. It provides meaningful employment to the community and has a tremendous following. They have created different tier levels to understand and group their customers accordingly. With their tiers they are able to;
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Announce new flavors and get an instant audience
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Promote flash sales and see an immediate return on revenue
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Promote scoop shop visitors
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Increase home delivery sales
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Expand their social media marketing efforts
Tarharka continues to evolve and grow their app in unique ways. They great thing is they can try things with athe need for a developer, and constantly engage with their best brand advocates!
What is next to build brand enthusiast for Tarharka?
Tarharka continues to experiment with the app and now includes locations for customers to handle their Tarharka craving. Tarharka is exploring putting more gamefication into their app so that the can understand their best customers and what flavors might be next!
Taharka continues to also mine the data that is open to them on the back end, to find, engage and reward their best customers.
Sharing Brand Love For Local Ice Cream Maker
Taharka (pronounced Ta-HAR-Kah) Brothers Ice Cream in Baltimore, MD loves when their customers describe their ice-cream in unique ways like "smooth groovy seconds-worthy grubiliciousness!" They are able to connect with their customer because they use their FER app to gather feedback in a variety of ways from traditional feedback requests, to origin stories, and at their scoop shops. Tarharka configures their app so it can reflect the uniqueness of their operation and can connect with their customers on a deeper level on their phones.
Check out some examples of how the use the app and keep reading for what they have been able to do with this information
To capture origin stories of when they first fell in love with ice cream and share on their social media
To showcase different flavors and have their customers engage with those flavors
They are able to assign points not just for purchases, but engagement, feedback, and more!
They use their app for their home delivery services as well