Finding Brand Champions For Your Event
Engaging With Your Attendees
Ocean City RV Show (OCRV) holds an annual show displaying the newest and most amazing Recreational Vehicles (RV) in the industry. Their website was set up an amazing and they were directing people to the website. They found that people preferred to use their phones and they wanted information at their fingertips. Working with Find, Engage, and Reward they were able to set up an easy to use app that they deploy when their event rolls out every year. Read below to see how they use the app and what the results have been.
Different Ways To Engage With Your Brand
The OC RV Show had some unique ideas to get in front of their attendees. They found that having information on the app made it easier for their attendees to engage with them even better than the website. Here are some of the ways they have used the app:
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Purchasing Tickets for entire event or on a per day basis
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Creating a list of sponsors of the event that is searchable
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Providing information about the local area like accommodations
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Gathering social media content
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Push announcements at various times to different attendee segments
Using An App For Brand Advocates
The Results and Rewards For Brand Enagement
OCRV Show has seen some amazing results from using their app and plan on doing more with in the future. Currently they have had success using the app:
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Using less paper (and saving money on not using paper) to reflect the green efforts of their attendees
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Keep attendees up to date with their sessions
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Allow for real-time updates and announcements
OCRV has seen some tremendous growth in their show and are looking to include more vendors and more space in the upcoming years, they feel their app has been part of that success!
OCRV has some future plans with the app including, more real-time feedback from attendees about the show, collect more information about people that come to their show to better tailor their experience, and even include some gamification like a scavenge hunt or bingo card) on the app!
